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Benefits of Clay

Clays are known for their amazing cleansing and purifying properties and have been used on the skin and hair for many years. Depending on your skin type, one clay may be better suited for you than another.

Bentonite clay is created from volcanic ash, much of it coming from the state of Wyoming. Bentonite clay is able to absorb more than its mass in water, so it's a really good cleansing option for oily skin.

Kaolin clay is very fine and comes in a variety of colors - the most common is off-white. It's a great choice for those with dry or sensitive skin. it doesn't absorb as much liquid as other clays, so it provides cleansing benefits of clay without drying out your skin and/or hair.

Rose Clay is a type of kaolin clay. It has a fine texture and it's suitable for dry skin. This clay is a light to medium pink shade, which comes from a naturally-occurring iron oxide.

French Green Clay

This clay is known for its terrific absorption properties. It's best for those with oily skin. The light green color comes from plant matter and iron oxides.

Green Zeolite Clay

Zeolites are minerals that form when volcanic rocks and ash react with alkaline groundwater. Green zeolite clay has a slightly larger texture than most clays, so it gently exfoliates the skin. It’s best suited for normal to oily skin.

Sea Clay

Sea clay originates from mud from under the sea. It has a green, grayish color. Sea clay works well for normal to oily skin.

Brazilian Clays are a type of kaolin clay, and come in a wide variety of hues (Natural, Dark Red, Pink, Purple, Yellow). They are naturally colored and do not contain any dyes or pigments. The various shades are achieved by variations in the minerals found in the soil in the different regions of Brazil. Brazilian clays have an “average” amount of absorption, making them suitable for any skin type.

Dry/normal skin – Rose clay, Kaolin clay, Brazilian clay

Normal/oily skin – Sea clay, Green Zeolite clay, French green clay, Bentonite clay, Brazilian clay

Properties of Clay by Color

Red Clay - Balances, Tones and Purifies

This natural mineral owes its colour to a high concentration of iron oxide. Naturally rich in trace elements, it stimulates microcirculation in the blood vessels to really wake up the skin.

Red clay is suitable for all skin types. Anyone with skin that is sensitive, irritated or prone to redness will find it beneficial.


  • Revives and brightens the complexion

  • Reduces redness and soothes discomfort caused by irritations

  • Mattifies and unifies the complexion

  • Absorbs excess sebum from the skin and hair

  • Restores body, silkiness and shine to hair

PURPLE CLAY - Smoothens and Purifies

Purple clay is perfect for people with dull or tired skin. With a low concentration of minerals salts, purple clay is perfect for dry and sensitive skin.


  • Detoxifies the skin

  • Restores softness to the skin

  • Boosts the complexion’s radiance

YELLOW CLAY - tones, oxygenates and exfoliates

Yellow clay has less iron oxide than green clay and is suitable for combination skin. It is idea for dry, sensitive and mature skin due to its gentleness.


  • Cleanses while absorbing impurities

  • Stimulates the production of collagen

  • Oxygenates the cells

  • Revitalizes the hair

  • Strengthens fragile hair

  • Has natural anti-wrinkle properties

WHITE CLAY - soothes, heals and revitalizes

White clay is rich in mineral salts and contains kaolin, an ingredient that helps repair skin and hair. It is one of the gentlest types of clay. White clay is suitable for all skin types, especially sensitive, dry or mature skin. White Clay masks also help to restore radiance to dry, fragile hair.


  • Antiseptic

  • Anti-inflammatory

  • Helps skin to heal

  • Softens and purifies the skin

  • Hydrates the hair

PINK CLAY - regenerates and soothes

Pink Clay is a mixture of red and white clay and enjoys the benefits of both, resulting in a glowing complexion!

Since pink clay cleanses the skin deeply with little to no irritation, it is beneficial for sensitive or reactive skin. It is also recommended for sensitive scalps when used as hair masks.


  • Restores radiance to the skin

  • Softens and hydrates the skin

  • Treats damaged skin

  • Eliminates redness

  • Smoothens the skin’s texture

  • Revitalizes the scalp

BLUE CLAY - hydrates and oxygenates

While this type of clay is quite rare, it’s a serious antipollution ally. Blue clay is renowned for its gentleness and invigorating virtues, restoring vitality to both your hair and skin. It is particularly beneficial for mature or oily skin and also for dry or colored hair.


  • Removes impurities, pollution and dead skin

  • Oxygenates the skin

  • Restores radiance and brightness to hair and skin

  • Nourishes the hair

  • Repairs and protects the hair from external aggressors

GREEN CLAY - purifies and detoxifies

This volcanic rock contains more minerals than white clay, making it more absorbent and able to remove more toxins and impurities.

Green clay is the perfect remedy for hair that is oily or dull. Used as a mask, it is beneficial for oily, combination or acne-prone skin as it removes dirt from the skin in addition to absorbing excess sebum.


  • Regulates sebum production

  • Helps Fight acne

  • Reduces the appearance of blackheads and tightens pores

  • Mattifies the skin

  • Helps skin to heal

  • Fights dandruff

  • Purifies and balances the scalp

Please feel free to leave any comments and/or questions below.

I would love for you to share your experience with using clays!

*** A note regarding product medical claims and the FDA - The information provided in my blogs is to share info I have gained from both personal experience and research. In order to remain compliant with the FDA, I do not state medical properties regarding my products. Please use the information shared in these blogs (along with your own personal research) to determine which products are best suited for your personal use.

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